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  1. Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing

    Mathias Elsässer

    Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing

    From Mad-Man to Math-Man Marketing
    24,90 €
    ibidem
    220 Seiten
    Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight...
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