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  1. Incumbent Inertia in Light of Disruptive Change in the Airline Industry: Causal Factors and Top Management Moderators

    Oliver Viellechner

    Incumbent Inertia in Light of Disruptive Change in the Airline Industry: Causal Factors and Top Management Moderators

    An Empirical Case-Study-Based Analysis of the Response Behavior of Four European Incumbent Airlines to Emerging Competition from Low-Cost Carriers
    €49.90
    ibidem
    356 Pages
    Oliver Viellechner addresses the response behavior of incumbent firms when facing discontinuous change by innovative business models. Almost always, this entails a problem of inertia, i.e. the sluggishness...
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