Frankfurt Papers on Marketing and Financial Services

Editor: Prof. Dr. Ralf Jasny

ISSN 1861-0978

Language: German

The topic of marketing for financial services is a comparatively new discipline for the financial service industry. Banks and insurance companies only started dealing with these issues in the 1980s. Initially, the industry attempted to copy concepts and processes from the consumer goods industry, without any regard for the specifics of the financial services industry. Due to these circumstances, the practical and scientific research on this topic sorely lacks in detail and extent compared to other industries.
The Frankfurt Papers on Marketing and Financial Services therefore examine innovative and pracitically highly relevant issues concerning the topic. The series highlights selected aspects of topics like strategy, branding, pricing, product and distribution, in every detail. This way, the series closes the gap in the systematic analysis of questions on marketing and financial services and provides valuable contributions for both research and practical application.

3 Item(s)

  1. Benefits of a law firm's website
    €27.90
    ibidem
    106 Pages
    The Internet is playing an increasing role in our everyday private and business lives. New opportunities are arising all the time and many organisations have already set up websites allocating substantial...
    Available
    Available

    View Details

  2. Anlageberatungshonorare im Private Banking
    €19.90
    ibidem
    80 Pages
    Die vorherrschende Preispolitik der Anlageberatung im deutschen Private Banking-Markt vollzieht einen notwendigen strukturellen Wandel. Der Einzug neuer Technologien im Banking führt zu Umbrüchen in...
    Available
    Available

    View Details

  3. Führungssysteme im Franchising von Banken

    Christof Jauernig

    Führungssysteme im Franchising von Banken

    Anforderungen, Auswahl und Umsetzung im Privatkundengeschäft
    €24.90
    ibidem
    116 Pages
    Franchising ist bei vielen Dienstleistungsorganisationen eine bewährte Vertriebsform, die die Vorteile einer marktorientierten Führung mit den Vorteilen einer Weisungsgebundenheit des Franchisenehmers...
    Available
    Available

    View Details

3 Item(s)