Series of the School of International Business

Bremen University has been an internationally connected and highly regarded, major school in Germany for decades. The school has always been known to be a pioneer in essential innovative developments.
With currently more than 3200 students, the School of International Business defines the profile of Bremen University: 90% of its eleven Bachelor's and ten Master's programs have been internationalized by including compulsory stays abroad with extensive cultural preparation and classes held in English. Furthermore, the ca. 200 international guest students and a number of teachers from international partner institutes create a multicultural learning and teaching atmosphere. The faculty cooperates with more than 80 institutes around the world where ca. 500 students regularly go for training or studying abroad.
The Series of the School of International Business , in cooperation with ibidem Press, offers an attractive platform for the publication of selected monographs and research studies as well as further research results.

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  1. Erfolgreiches Krisenmanagement für Reiseveranstalter

    Steffi Kranawetter, Ivonne Mühlner

    Erfolgreiches Krisenmanagement für Reiseveranstalter

    Ein Krisenhandbuch für plötzlich auftretende Krisen im Tourismus
    €29.90
    ibidem
    188 Pages
    Immer wieder hat die Tourismusbranche mit Krisen wie Naturkatastrophen, Transportmittelunglücken und Terroranschlägen zu kämpfen. Die Touristikunternehmen müssen in solchen Situationen schnell und...
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  2. Markenbildung für Regionen

    Katharina Schirmbeck

    Markenbildung für Regionen

    Dachmarkenkonzepte im deutschen Regionalmarketing
    €22.00
    ibidem
    132 Pages
    Die Vermarktung von Standorten nach dem Vorbild privatwirtschaftlicher Unternehmensführung nimmt vor dem Hintergrund des sich verschärfenden globalen Wettbewerbs stetig zu. In diesem Zusammenhang untersucht...
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