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Fabian Uhrich
Hedonic Tariff Choice and Consequences of Flat-Rate Bias
The Impact of Consumption Goals on Flat-Rate Bias, and the Competitive Position of a Service Provider as Moderator of Flat-Rate Bias Consequences
34,90 €ibidem174 SeitenFlat-rate pricing for services is becoming more and more popular. At the same time, the occurrence of a flat-rate bias increases as well: Many customers choose flat-rate pricing even if pay-per-use pricing...verfügbar