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  1. How to Create an Idea If You Are Not Ogilvy

    Alexey Ivanov

    How to Create an Idea If You Are Not Ogilvy

    The Secret Weapons of Advertising
    24,90 €
    ibidem
    172 Seiten
    Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one...
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